Instagram Sale

We’re grateful to our all of our fans, including our trusty Instagram peeps! This weekend only, we’re offering 20% off all regular priced styles to our IG fans. So get on over to our Instagram feed, follow us, and find the post from today (8/29) to get the coupon code.

We wish everyone a great weekend! xo

 

In the Studio

Busy, busy, busy. Words we have been living by over here. We’re working on a new style, prepping and sending orders out to our accounts (some new, some old), prepping for a holiday limited edition collection, and tending to our online shop. Sometimes we forget the big news that was recently announced!

We wanted to share some #bts at our studio recently- the Maxi Wallet dies and our actual wallet (seriously, just gets better with age) and the making of our June Tote. Be sure to stay tuned for that new style coming your way soon…

Q&A with Lynn from Neckbreakin’ Style

We first met Lynn Do last year, when she did a few blog posts for a holiday pop-up shop we were part of. After keeping in touch via social media (and stalking her blog weekly), we thought she would be such a great addition to our photo shoot. We were right. Lynn was such a natural on set and even beefed up our shoot with her amazing hip hop playlist. Lynn, self proclaimed NYC fashionista, took the time to answer some questions we had. See below for her take on fast fashion, what she does outside of the blogging world, and the one trend she thinks should just die already!

SL-Introduce yourself! Tell us a little bit about your background- where are you originally from? Do you have a day job outside of blogging?

LD-My government name is Lynn Kim Do and that is also my stage name. Ha, bad joke. I was born in California and can barely call that a home since I left when I was one. I was raised up and down the east coast and have made a lovely home in Harlem. If this isn’t confusing enough, I am mainly Vietnamese with some Cherokee and European blood from my grandfather. During the day, I am producing content and projects at a creative agency. At night, I save lives. Also a joke. Pretty much at every other hour of my days and weekends, I blog for Neckbreakin’ Style, which does save my life but more so my sanity.

SL-What prompted you to begin your blog and how long have you been doing it?

LD-I did it because I was working at a PR firm at the time as was very intrigued by it. Some fail attempts to start a duo blog really disheartened me. But, it was a great book called – Whatever You Think, Think the Opposite that changed my mind. It’s been about two years and I am pretty blessed with the accomplishments that I have and the milestones we’ve achieved.

SL-It’s no surprise that there are a plethora of fashion blogs out there. How do you stand out and what drives you to be a blogger? How do you stay innovative?

LD-I am not one of those bloggers that try to come off as an expert of fashion. I am an expert of personal style and style in general, carried by passion. My website is easily relatable in the sense that it is a journey itself. I am writing my thoughts and it is not necessarily driven by what I’m wearing but what’s happening in my life. I always say – “Style is an excuse for a bigger connection.”

SL-What’s your favorite thing about being a blogger? Most challenging thing?

LD-My favorite thing about blogging is that I get to create and execute an idea that I conjure up. I see the entire process from it’s birth to it’s fruitation. I get to put all the pieces together. I also enjoy meeting other creatives. The most challenging this must be the time management. Blogging, taken seriously, is a full-time job itself which can be difficult when you do have a full-time job. And then there’s always those people who never want to see you succeed as they smile through their teeth. But there will always be those type of people.

SL-You’re located in NYC, fashion capital of the world. Do you think your blog would be different if you weren’t located in NYC? If so, explain as to why.

LD-Oh, yeah. My style would definitely be different. I mean, wherever I go and whatever style I develop I would love and call it “me” but because I am in this great city, I am constantly inspired by the streets. I just made the full move here in January so I can’t say that I am a “New Yorker” but I do feel that I belong here. And that’s good enough for me.

SL-Do you have a fashion muse?

LD-Hmm, I actually don’t have one particular muse. I am a product of my environment so many things inspire me. My spirit animal would be a fusion of Lana and Nicole Richie though.

SL-How would you describe your overall esthetic?

LD-My style has an overall streetwear theme. I definitely put my own twist to it because let’s be honest…I am by no means a sneakerhead. Heels it is!

SL-What is one fashion trend you wish would just die already? One trend you want to bring back?

LD-Leggings can die. All my favorite trends are actually coming back – chokers and bell bottoms!

SL-What is one question you wish people asked you more often?

LD-How do you want to change the world?

SL-Most creative people find inspiration in many forms. What is the one thing that’s a constant inspiration to you? And how do you implement that into your brand?

LD-The mundane inspires me. The street and people. Hopefully, I’ve made that clear in my website.

SL-Do you have a favorite quote or little saying that inspires you?

LD-“Style is an excuse for a bigger connection.”

SL-There’s been a lot of talk regarding “fast fashion” and the ethical circumstances regarding it. What’s your take on this?

LD-I think there’s a space for fast fashion because you know what, not everyone can afford the pieces they want. You pay for the quality. That should be understood. But there should be enough playing space for all types of people. People should be able to express themselves. With little to no price to pay in consequence. I definitely make conscious efforts not to shop “fast fashion” pieces or use their brands because I do care about the quality of the clothes I put on my body. But I won’t judge someone who does shop at Forever 21.

SL-What is your favorite design from our collection? And how would you style it?

LD-I definitely enjoyed the new structured bag that’s coming out soon (note, the Annie Duffle). I look forward to seeing more colors – red maybe?

Lighting Round:

SL-Favorite NYC neighborhood? LDWest Village

SL-Favorite hang out in NYC? LDTen Degrees for Happy Hour in East Village

SL-Favorite store/boutique? LDNet-a-porter, does that count? I only online shop.

SL-Favorite article of clothing (you know, the one thing you always reach for in your closet)? LDMy threadworkshop long shirt

SL-Favorite artist? Favorite music? LDRight now, I’m obsessed with CHa Cha by DRAM. Summer anthem!

 

See more of Lynn on Instagram and Facebook.

American Made

We recently teamed up with a another manufacturer located in NYC’s Garment District to produce one of our latest styles, the Annie Duffle . We’ll always use our Brooklyn manufacturer for certain styles such as the Charlie, William and Louie (they’re working on a smaller version of the William Tote coming your way soon).  We wanted to broaden our manufacturing database and see how other US manufacturers work so we did just that when we were ready to take the Annie into the sampling process. They recently did a little blog post on us where we talk about the advantages of US manufacturing, our ideal client and the recent resurgence of American Made. Click here to read the post in it’s entirety. #knowyourbag

Talking Brooklanta

Our recent collaboration with Megan Huntz got a lot of people talking! Our pieces were quite the hit at Megan’s curated show, SLOWMODE and as a result, Start-Up Fashion reached out to us to find out more about Brooklanta. Click on over to see what Megan and I have to say about working together and what’s in store for future collaborations (Brooklanta #2 may soon be in the works..).

We’ve sold out of the red but we still have Brooklanta #1 royal and black Lynn clutches available, but just 2 of each. Don’t forget, each of these beauties is one-of-a-kind!

 

 

Q&A with Aileen from TheStyleBoro

For our most recent photo shoot we decided to shake things up and bit and work with two of our favorite local fashion bloggers. One of them is Aileen Olmedo from the blog, The Style Boro. We met Aileen last year at an event during NYFW and quickly hit it off after working on our first collaboration together. Since then Aileen has been contributing blogger at BK Styled (one of the features was on us!), working on her blog and keeping a 9-5 at a social media firm in NYC. Luckily, she not only found the time to participate in our shoot, but also answer some questions we had for her. See below for our fun Q&A with Aileen.

Want to see more of Aileen’s work? Be sure to follow her- Instagram, Facebook and Twitter.

SL– Introduce yourself! Tell us a little bit about your background- where are you originally from? Do you have a day job outside of blogging?

AO– Hi, I’m Aileen and I’m from Queens but currently reside in Brooklyn, NY. By day I work in social media advertising, advising clients on what’s what in social media and running their digital campaigns. By night (and the wee early hours of morning) you can find me in front of a computer blogging or at an event networking with my blogger peers.

SL– What prompted you to begin your blog and how long have you been doing it?

AO– I was a contributor for streetcarnage.com and was given the advice to start a blog. This was back in 2008 – blogging wasn’t as popular as it was now, but it gave me a place to store my rejected pieces and document my point of view on a multitude of things. Even now it’s pretty neat to look back at three-year-old posts and get that moment of nostalgia.

SL– It’s no surprise that there are a plethora of fashion blogs out there. How do you stand out and what drives you to be a blogger? How do you stay innovative?

AO– I am without a doubt driven by my passion for writing and a need to stay creative. Without that passion and thirst my early mornings and late nights would not exist. As far as standing out from the masses I like to think that my voice as a writer (hopefully) helps define my point of view as does partnering with great photographers/videgraphers/art directors in the area.

SL– What’s your favorite thing about being a blogger? Most challenging thing?

AO– My favorite thing most definitely has to be meeting new people (and hopefully making them laugh). The most challenging thing has to be balancing blog life with work, home, social (the going out kind), and sleep.

SL– You’re located in NYC, fashion capital of the world. Do you think your blog would be different if you weren’t located in NYC? If so, explain as to why.

AO– It would most certainly be different but not in a bad way. New York is a world of its own in a way; it also serves as the backdrop of my blog and is referenced in the title. Lets say if I were to move away – social media works at the speed of light. If there was a major fashion moment I’m sure there will be at least one person instagramming it. Ah, you gotta love Instagram.

SL– Do you have a fashion muse?

AO– I have many, but a few that I keep coming back to are Debbie Harry, Kate Moss, Beyoncé and Anna Karina.

SL– How would you describe your overall esthetic?

AO– I could never answer this question since I feel like my closet is always evolving and I’m always willing to try something new – but let’s just say I love an unexpected piece.

SL– What is one question you wish people asked you more often?

AO– Would you like a million dollars?

SL– Most creative people find inspiration in many forms. What is the one thing that’s a constant inspiration to you? And how do you implement that into your brand?

AO– As cliché as it sounds, living in NYC gives me inspiration. So many talented individuals surround us that it’s hard not to get awed every once in a while. I try and implement these creative juices and inspirations by working with other creative types – whether they’re local jewelers, writers, photographers or friends. Everyone has something cool to contribute

SL– Do you have a favorite quote or little saying that inspires you?

AO– I have two (one is a phone wallpaper and acts as a great reminder) from Picasso.

“Youth has no age” and “Everything you can imagine is real.”

SL– There’s been a lot of talk regarding “fast fashion” and the ethical circumstances regarding it. What’s your take on this?

AO– I’m not the biggest fan of fast fashion because in the end you’re wearing a garment that’s poorly made, not made to withstand the test of time, adds to our waste (since donating and recycling fast fashion pieces are a whole other ball game) and probably made in some factory with poor conditions, – yet we buy it. Why waste money on that when you can save up a bit and purchase something from a place a little more transparent with its origins. At the same time I understand how the cost of living can impact someone’s decision to shop exclusively at fast fashion retailers. Heck, I’m even guilty of shopping at Zara’s. There’s lots of points to be made when it comes for and against fast fashion, but for now it’s best to be a conscious consumer when possible.

SL– What is your favorite piece from our collection? And how would you style it?

AO– Absolutely love the Annie Duffle; It’s such a great size for everyday and versatile. I’d probably style with it all white look. White denim, white tee and white birks for that minimalistic (colorblocking maybe?) look.

Lighting Round:

SL– Favorite NYC neighborhood? AO– East Village.

SL– Favorite hang out in NYC? AO– Sly Fox (East Village) and Five Burros (Forest Hills, Queens).

SL– Favorite store/boutique? AO– 260 Fifth Avenue – love a good sample sale.

SL– Favorite article of clothing (you know, the one thing you always reach for in your closet)? AO– I have these really old sweats from Nike, the fit is still amazing, and since athleisure is so huge right now they fit in perfectly.

SL– Favorite artist? Favorite music? AO– Favorite artist is Yayoi Kusama along with Claes Oldenburg (is that what you meant by artist?). Hip-hop + punk are my two favorite choices when it comes to music.

 

 

New ShanaLuther.com

Welcome to our new site! We’re still working on a few additions to our site and online store but for the most part, this is it. Take a look around and please do let let us know what you think. We always love hearing from you guys.