The Brand & Story

Locally produced modern design for the independent woman.


You’re an independent, confident woman who knows her way in life.

You know what’s going on in the fashion world but like to play by your own rules. You’re drawn towards originality, like to dress with a modern edge and you know a remarkable handbag when you see it.

You’re my girl and you’re equal parts urban bohemian, distinct, refined, and totally current!

You should absolutely love the bag that you carry. You should revel in the knowledge that you look amazing not only right now but also in the seasons to come and you should glow with confidence as you soak up all the compliments along the way.

The Shana Luther Design Philosophy: Modern, clean design made with thoughtfully sourced materials and impressive craftsmanship. Luxurious yet tough, my designs are meant to be worn.

Our Story:

“I love the idea of dressing around one’s bag… the bag has always been the focal point for me.”

 I’ve always been fascinated with design ever since I first learned the workings of a sewing machine. This allure with design took me to Pratt Institute in Brooklyn, NY to study fashion.

One day, a walk past an independent handbag boutique inspired me so much that I found myself running back to my studio to create some prototypes and a small handmade bag business was born- SML Bags. During the course of running my little company, I cranked out several hundred bags made with my materials of choice, various leathers and vibrant fabrics. One of the most thrilling things that happened to me at this time was creating one of kind bridesmaids clutches for Joy Deangdeelert Cho, from the ever-popular blog, Oh Joy.

I absolutely loved what I was doing, but after stepping on my cat several times in my absurdly cramped studio, change needed to happen, and fast! Larger production capability was what I needed.

Totally eager with my new designs ready to go, in early 2012 I met with a local manufacturer and my first prototypes were made. There was just one little problem. Money.

Finding the funding to make my dreams a reality was a challenge and after several brainstorming sessions with my ever clever husband, I decided to create a Kickstarter campaign. In September of 2012, my campaign was a success, going above and beyond the goal! (Many high fives followed)

SML Bags has now turned into Shana Luther Handbags- a more grown up, refined and modern line of locally produced leather handbags. Now in my third season, I continue to explore new design ideas to make my girl feel totally original and sharp with her killer handbag.